Key answer
Importers typically search Google and industry platforms using product and application keywords, often in their local language. Manufacturers who are not visible in those searches never enter the shortlist.
Buyer research happens online before trade fairs. Here is how importers search — and what manufacturers miss.
Buyer research happens online before trade fairs. Here is how importers search — and what manufacturers miss.
Importers typically search Google and industry platforms using product and application keywords, often in their local language. Manufacturers who are not visible in those searches never enter the shortlist.
Search happens before outreach. Local language queries are common. Visibility gaps favor incumbents who already rank in target markets.
Key takeaways
- ✓ Search happens before outreach
- ✓ Local language queries are common
- ✓ Visibility gaps favor incumbents
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